Haaland from Manchester City Backs Norway Chess Investment Prior to Launch of Fresh Tournament Series

The firm Chess Mates, run by Norwegian footballer Haaland alongside entrepreneur Morten Borge, plans to take a major stake in Norway Chess together with its upcoming Total Chess World Championship Tour.

Chess represents a remarkable pursuit that hones mental sharpness, and it shares evident parallels with football, Haaland commented in an official release.

Players must react swiftly, rely on gut feelings, and anticipate multiple steps forward. Tactics and foresight form the core of success.

I am putting funds into Norway Chess since I am convinced the Total Chess World Championship Tour holds potential to elevate chess as a more captivating global spectacle for fans everywhere.

This competition aims to declare a World Combined Champion by blending three distinct pace styles including Fast Classic, Rapid, and Blitz, hosting four gatherings annually in various international locations.

FIDE, the global chess governing body, endorsed it back in October, arranging a trial occasion towards the end of 2026 prior to the complete tour kicking off in 2027.

Erling boasts a vast international fanbase and excels at delivering unforgettable highlights in sports, remarked Kjell Madland, head of Norway Chess.

I feel confident he will add substantial benefits to Total Chess, boost engagement with chesss intriguing domain, and draw in fresh viewers.

In Norway, chess has surged in appeal over recent times, largely due to the achievements of top ranked player Magnus Carlsen, holder of five World Chess Championships.