Chelsea enter race for Rogers but Arsenal retain early advantage, sources tell Flashscore

Rogers, 23, is currently away on England duty at the World Cup, but speculation surrounding his future is expected to persist throughout the tournament.

Aston Villa boss Unai Emery does not wish to lose Rogers this summer, but the magnitude of any offer will determine whether the club can reject bids.

Chelsea are seeking a fresh threat and proven quality in their attack, and sources have disclosed to Flashscore that they are extremely keen on attempting to persuade him to join Stamford Bridge.

We reported earlier this week how Alejandro Garnacho could be among the club's departures, and an exit like that would help clear the way for an upgraded signing.

However, it is evident from insiders that Arsenal are also in the frame at this stage and greatly admire Rogers.

The player has five years remaining on his current contract, so a valuation approaching £100 million is very much a realistic scenario from an Aston Villa perspective.

It remains to be seen whether offers at that level materialise, but Arsenal are certainly being kept updated on how the situation regarding his future develops.

Beyond the two London rivals, there is interest at varying degrees from Manchester City, Manchester United and Liverpool.

The interest from City could become particularly intriguing once Savinho's future is resolved, as he pushes for a transfer to Tottenham Hotspur.

On the surface, Chelsea would not appear well-placed compared to the other clubs in the race for Rogers. And it is true they would face a significant challenge in winning the contest, which they acknowledge.

Chelsea finished 10th in the league last season and do not have European football next season.

However, the club believe they can put forward a competitive financial package and that the ambitious plans under the leadership of new boss Xabi Alonso will appeal to top players this summer.

Arsenal are currently regarded as frontrunners to sign Rogers, but the competition for his signature is expected to intensify in the coming weeks.