Arsenal and online trading platform HFM announce multi-year partnership

The deal unites two global entities recognised for their superior performance and determination, connected through a common dedication to enduring achievement.

While HFM broadens its worldwide reach, this alliance offers a means to enhance its brand visibility internationally and connect with Arsenal fans in every corner of the world.

In its role as an Official Partner, HFM gains a broad array of international rights, encompassing branding during games at Emirates Stadium and exposure across Arsenal’s online channels, such as the newly introduced The Arsenal.

This collaboration grants entry to the team’s promotional resources and athletes, enabling the development of captivating fresh material and interactions for fans, set to begin later in the current season.

"This alliance signifies a thrilling achievement for HFM as we join forces with one of soccer’s legendary teams," stated Efthymios Mesis, Chief Marketing Officer at HFM.

"Both financial trading and high-level athletic achievement rely on calculated decisions, perseverance, and thriving in intense circumstances.

"Via this teamwork, we anticipate fostering valuable international interaction avenues that embody our mutual dedication to superiority and sustained development."

Juliet Slot, Chief Commercial Officer at Arsenal, remarked: "We are pleased to greet HFM as an Official Partner of Arsenal. They lead their sector with emphasis on creativity and lasting accomplishment, backing our drive to claim significant awards.

"Collaborations rooted in aligned principles allow us to offer exceptional encounters for our fans worldwide. We are keen to cooperate."